Curl Cupid™ was made with your entire hair care experience in mind. Gone are the days of taking text-heavy, tiny font-laden, nondescript online quizzes of the past. Adorned with beautiful visuals, the Curl Cupid™ Quiz is easy on the eyes but still gets to the root of your hair problems (no pun intended). Once we understand your hair, Curl Cupid™ serves as the home for your hair care journey from the moment you decide to you learn your hair’s needs to the moment you add that new curling smoothie to your shopping cart that ACTUALLY works.

Curl Cupid™ caters to people with all types of textured hair. We take pride in the fact that we dedicate a whole section of our Quiz to address issues like eczema, pre-existing conditions, or other health conditions that can impact your hair.* We’ve made a space for those with these needs and recognize the unique way these conditions impact the way you think about hair care.

Most quizzes create opportunity for self-reporting errors depending on how certain questions are presented. This can lead to inaccurate recommendations which have detrimental effects overall. The Curl Cupid™ Quiz takes a different approach to questions users might unknowingly answer incorrectly. Instead of asking questions like “do you have heat damage?” or “what porosity is your hair?”, we ask things like “are the ends of your hair straight?” or “does your hair float in water?”.

Many leaders in the textured hair industry cater only to women or people who keep their hair completely unprocessed. Glimmer 411® realizes this community can support more than just curly haired women who rarely heat or color treat their hair. No matter your gender identity, or if you love bleaching your hair every month, Curl Cupid™ takes your needs into account to make recommendations that will help you protect and grow your hair.